Experts suggest that web writers keep their posts on a sixth grade reading level unless the site for which they write is inherently high-minded.
If one is writing for a site frequented by molecular engineers, using the reader’s expected vocabulary, the associated jargon and acronyms, and an educated understanding of the subject matter is preferable.
Conversely, if writing for the Sun Sentinel’s FloriDUH blog under strange news headlines like: 37-pounds of pot found during traffic stop for seat belt violation, cops say,” then the sixth grade reading level guideline probably applies.
“What first impression does the writing project?”
“Am I writing to attract new visitors or potential customers to the website?”
“What might a reader expect once he or she gets past the first paragraph?”
Have a sense of humor and write as you would when speaking to a friend or colleague. Otherwise, your writing will be a lot like putting fresh frosting on an old cake. It will attract the reader, but will likely lose them after they get beyond the first bite.
All great writers need an editing service.
All great writers need a great editor.
Most great writers need their writing edited.
Every great writer needs an experienced editor.
An editor can transform a good piece of writing into a great one.
Choosing a great editor can propel a writer from good to great.
Though each sentence above contains truth, each has its own shade of meaning. However, none of them may convey the meaning intended by the writer.
As a writer, your sentence construction is critical to a reader’s interpretation of your material. An experienced editor can help you to flesh out your intended meaning. As an editor, I help writers to construct their writing for clarity by providing suggestions and questioning intent when the piece could be misinterpreted.
To be, or not to be, that is the question:
Whether ’tis Nobler in the mind to suffer
The Slings and Arrows of outrageous Fortune,
Or to take Arms against a Sea of troubles
Perhaps the opening phrase of this Hamlet soliloquy eternally doomed future writers, rendering avoidance of the phrase ‘to be’ impossible. The question of whether one prefers life or death scores points with audiences today, almost 400 years after the original Shakespeare folio graced its contemporaries.
Nevertheless, improved writing begs attention to this detail. Showing the reader a character invites interest, dialogue, and imagination. When editing, eliminate the verb ‘to be’ in any of its forms: was, were, has been, is, are, had been, etc. whenever possible. Carefully consider the use of alternative phrasing and stronger verbs.
Editing can be tricky business. One tip I have found helpful is to be sure to fully understand word meaning. Let’s face it. There’s a boatload of difference between brainstorming and barnstorming. Often, a word, similar-looking to the one an author actually intends is not the word used.
Your ability to edit well comes down to understanding contextually what you are reading and determining whether a given word fits. It’s all about whether a cow fits in the brain. If that seems unclear, then consider the complexity of our barns and how we think. It bears repeating; editing can be tricky business.
Unless you have both a vivid imagination and an intense ability to avoid distraction, you can easily lose perspective when writing about nearly any topic.
Suppose you wish to convey an account of flood survivors. Imagine it is a rainy fall day. But you hover indoors, ceramic heater beside your work space, hot cocoa in hand with your laptop at the ready. Several hours go by as you struggle to accurately describe the experience of your victims. In order to avoid the incessant blinking cursor, you decide to go out for a while to clear your mind.
You throw on a pair of sneakers and rush to your car, managing to keep reasonably dry in the process. Zipping into town, you gas up under the cover of the canopy. It occurs to you to make a quick stop to collect a bit of dry cleaning before you return to the office. The rain has become heavier.
When you arrive in the crowded shopping center parking lot, you cannot find a space near the dry cleaners. Luckily, you have your golf umbrella on the back seat. Grabbing it, and unaware of a deep puddle just beside the driver’s side door, you step out of the car placing both feet squarely in its center. Your sneakers act as the perfect sponge. The autumn chill and your cotton socks amplify the cold, uncomfortable feeling.
Having retrieved your clothing, you return to the office with cold, wet feet. Inspired, the ideas and words flow easily, and your story of survival is soon complete. Sometimes, you just need to write while your feet are wet to gain a little perspective.
1. Read it backwards.
Once you have written your copy, read it backwards out loud from the bottom up, right to left. It will probably sound awkward to read aloud. But it is a great way to catch consecutive, duplicated words that your brain automatically fixed by ignoring the duplication. It will also help you to catch letter drops such as “you” when you meant to write “your;” errors that a spelling or grammar check may not catch.
2. Avoid repetition or using multiple forms of one word.
Do not repeat the same word again and again and again. Repeating words and phrasing over and over becomes boring for readers. Continuing to repeat words or starting a sentence with a continuation of the same word continues boring your reader. See my point?
3. Write with the reader in mind.
If you are marketing to astrophysicists, for example, you can use industry-specific terms that all qualified ones will understand, including links to national or international organizations. However, if you are explaining astrophysics to the general public, you will need write clearly, simply, and concisely, and provide credible links and definitions in your copy.
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